Harvard i-lab | Startup Secrets: Turning Products into Companies

Harvard i-lab | Startup Secrets: Turning Products into Companies

Harvard Innovation Labs 377,254 views 2013-06-11

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Title Harvard i-lab | Startup Secrets: Turning Products into Companies
Duration 2:04:59
Source YouTube
Tags harvard i-lab, harvard innovation lab, michael skok, startup secrets, north bridge venture partners, products to companies, actuality, solidworks, gregg favalora, john mceleney, cloudswitch, 3-d imaging, optics for hire

You've figured out your value prop, you've got a great product under development. Now what? How can you develop a roadmap to build a company? VCs often qualify deals as being a "feature" a "product" or a "company." Which do you have and how will you get where you want to go? During this session we'll discuss how to think about designing your product as a foundational element of your business. Think beyond UX and Architecture to Whole Product, Ecosystems, and Strategic partners. Formulate how to design your go to market strategy and business model into your product with a modular architecture, distinctive packaging and a frictionless approach. Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnov...

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