Five Effective Things We Did to Move Up Market and Build Pipeline with Mapistry

Five Effective Things We Did to Move Up Market and Build Pipeline with Mapistry

SaaStr 262 views 2019-10-14

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Title Five Effective Things We Did to Move Up Market and Build Pipeline with Mapistry
Duration 33:36
Source YouTube
Tags saastr annual 2019, mapistry, allie janoch, lauren alexander

Lots of us fantasize about moving up market, but are unsure of how to get started, is it just a matter of hiring a team of SDRs and getting them to hit the phones? At Mapistry, moving up market is exactly what CEO, Allie Janoch, set out to do two years ago and in this talk, she and Lauren Alexander, Mapistry’s VP of Marketing and Demand Generation, will share the playbook they have developed for generating warm leads in a market of buyers unused to purchasing software. Cold calling to set up demos has never worked for Mapistry, but we’ll share with you some of the strategies that have allowed us to increase our qualified lead flow by more than 400% and increase our sales ops by more than 3x in 2018.

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