Go-to-Marketing Strategies for Startups [HubSpot]

Go-to-Marketing Strategies for Startups [HubSpot]

Amazon Web Services 6,539 views 2019-04-08

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Title Go-to-Marketing Strategies for Startups [HubSpot]
Duration 39:01
Source YouTube
Tags AWS, Amazon Web Services, Cloud, cloud computing, AWS Cloud, startup, hubspot, marketing, gtm, sales, founder, business

To attend one of our AWS Loft events, visit us at one of our many locations – https://amzn.to/2G4xYQc Kim Walsh, Global VP at HubSpot for Startups, unpacks the key components to a winning GTM strategy for startups. From defining your market and customer to building your product roadmap, she outlines the steps every founder should consider. Kim also uncovers the frameworks needed to enter the market and answer questions on how to evolve your GTM as your startup grows and products evolve. You'll learn: - How to create and measure a go-to-market operating model - A better understanding of value propositions and how to discover unrealized sales opportunities - How to test your concepts as you search for a repeatable and scalable sales model - Insights on pricing and sales model strategies for startups

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