Philip Kotler: Marketing

Philip Kotler: Marketing

Chicago Humanities Festival 1,265,096 views 2012-11-26

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Title Philip Kotler: Marketing
Duration 57:29
Source YouTube
Tags Philip Kotler, marketing, creativity, product, economics, promotions, business, advertising, ad campaigns, social networks, management, product development

America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide. Help us caption & translate this video!

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