Zappos' Hsieh: Building a Formidable Brand

Zappos' Hsieh: Building a Formidable Brand

Stanford Graduate School of Business 163,076 views 2010-10-14

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Title Zappos' Hsieh: Building a Formidable Brand
Duration 54:40
Source YouTube
Tags Entrepreneurship, Marketing, Media & Technology, competition, consumer, organizational behavior, small business, start-ups, education, educational, lecture

Related Story: http://www.gsb.stanford.edu/news/head... Zappos CEO Tony Hsieh offers a compelling account of his transformation from callow Harvard student entrepreneur through his years as a dot-com wunderkind to the creator of a formidable brand. Zappos.com, Inc.: www.zappos.com Designing Happiness, MKT 555 media: http://faculty-gsb.stanford.edu/aaker... Center for Social Innovation podcast: http://sic.conversationsnetwork.org/ Stanford University's Entrepreneurship Corner: http://ecorner.stanford.edu/

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